The big red building with the black bear.
Locally owned and open seven days a week since 2019.
A hometown store with a selection people drive across the mountains for.
Black Bear Wine & Spirits is one of the largest and most popular beer, wine and liquor stores in the region, right here in Mountain City, Tennessee.
You can’t miss us. We’re the big red building on S Shady St with a huge black bear statue out front to welcome you, and there’s another bear waiting inside. We’re locally owned, open seven days a week, and we carry more than 5,000 items, from everyday beer and wine to hard-to-find bourbon.
We also buy in larger quantities than most stores around. That lets us keep our prices lower for our customers. And if we don’t have what you’re looking for, we’ll happily order it for you.



Big selection. Fair prices. Real people.
Largest selection around
More than 5,000 items, from cold beer and everyday wine to top-shelf and allocated bourbon.
Better prices
We buy in bulk, so we can pass the savings on to you.
Special orders
Looking for something we don’t carry? Tell us and we’ll order it by the bottle or the case.
Drive-thru service
Short on time? Pull up to the window and we’ll take care of you.
How the drive-thru works →
Look for the black bear.
Our namesake stands tall out front of the big red building, so you’ll know you’ve found us the second you pull in. Step inside and you’ll meet his friend by the front door.
Stop in and say hi. The bears are always happy to see you.

Johnson County and the surrounding mountains
Proudly serving our neighbors across Northeast Tennessee and over the state line.
Close to home, wherever home is in the mountains.
Whether you live in town or you’re up here for a weekend at the lake, we’re an easy stop on your way.
- Mountain City
- Shady Valley
- Butler
- Laurel Bloomery
- Trade
- Watauga County, NC
Open seven days a week.
1123 S Shady St, Mountain City, TN 37683
| Monday – Thursday | 9am – 9pm |
| Friday – Saturday | 9am – 10pm |
| Sunday | Noon – 9pm |
