Closed now · opens today at 9am 1123 S Shady St, Mountain City, TN(423) 727-9463
Directions
Our Story

The big red building with the black bear.

Locally owned and open seven days a week since 2019.

Home / Our Story
Locally owned since 2019

A hometown store with a selection people drive across the mountains for.

Black Bear Wine & Spirits is one of the largest and most popular beer, wine and liquor stores in the region, right here in Mountain City, Tennessee.

You can’t miss us. We’re the big red building on S Shady St with a huge black bear statue out front to welcome you, and there’s another bear waiting inside. We’re locally owned, open seven days a week, and we carry more than 5,000 items, from everyday beer and wine to hard-to-find bourbon.

We also buy in larger quantities than most stores around. That lets us keep our prices lower for our customers. And if we don’t have what you’re looking for, we’ll happily order it for you.

Wood shelves stocked with liquor around the drive-thru window
An aisle inside Black Bear Wine & Spirits
The front counter and shelves
Est.2019Mountain City, TN
2019Opened in Mountain City
5,000+Beer, wine & spirits in stock
7Days a week, year-round
1Drive-thru window for a quick stop
Why locals choose us

Big selection. Fair prices. Real people.

Largest selection around

More than 5,000 items, from cold beer and everyday wine to top-shelf and allocated bourbon.

Better prices

We buy in bulk, so we can pass the savings on to you.

Special orders

Looking for something we don’t carry? Tell us and we’ll order it by the bottle or the case.

Drive-thru service

Short on time? Pull up to the window and we’ll take care of you.

How the drive-thru works →
The black bear statue and the Black Bear Wine & Spirits sign
Out front
Meet the bears

Look for the black bear.

Our namesake stands tall out front of the big red building, so you’ll know you’ve found us the second you pull in. Step inside and you’ll meet his friend by the front door.

Stop in and say hi. The bears are always happy to see you.

The black bear statue inside the store
Inside
Area we serve

Johnson County and the surrounding mountains

Proudly serving our neighbors across Northeast Tennessee and over the state line.

Communities

Close to home, wherever home is in the mountains.

Whether you live in town or you’re up here for a weekend at the lake, we’re an easy stop on your way.

  • Mountain City
  • Shady Valley
  • Butler
  • Laurel Bloomery
  • Trade
  • Watauga County, NC
Come see us

Open seven days a week.

1123 S Shady St, Mountain City, TN 37683

Monday – Thursday9am – 9pm
Friday – Saturday9am – 10pm
SundayNoon – 9pm
Need a special order? Send a request →